Football video content platform Copa90 is to begin allowing brands to sponsor its content, to enable advertisers to target its 12 million global subscribers.
UK-based Copa90 – owned by Bigballs Media – creates and distributes soccer-themed content aimed at a youth audience. It claims that its users spend an average of 47 minutes engaging with its content per week, and that it recorded more than 40 million content views on Facebook in December.
Copa90 has previously entered into partnerships with advertisers such as Nissan, Hyundai, Adidas and Turkish Airlines. Now, through a product called ‘FC90’, brands can badge and brand Copa90’s content on Facebook.
James Kirkham, head of Copa90, said: “This is a simple solution for brands who just want to buy our audience. We’ve an unparalleled level of insight, data and know how on a football fan.
“We speak to them and serve up content to them every minute of every day. We refine and evolve according to our continual value exchange, spending real time with the data to hone the content we then put out.
“Not all brands want a deep long term football relationship. But all brands want to be able to leverage our levels of engagement with our audience. From drinks, FMCG, retail, there are few brands who would want to miss out on the opportunity to buy the audience we have. Now they can.”
