Critical Mass promotes Amanda Levy to global chief client officer | M&M Global

Critical Mass promotes Amanda Levy to global chief client officer

Omnicom digital agency network Critical Mass has promoted Amanda Levy to become its first global chief client officer, as part of a new structure designed to boost international growth.


Critical Mass, a digital experience design agency, sits within Omnicom’s DAS (Diversified Agency Services) Group of companies.

Levy – who joined Critical Mass in 2007 – most recently served as chief marketing officer. She will be responsible for all client services across the agency’s 12 global offices.

The new structure is aimed at bolstering the agency’s international capabilities, following a period of “swift expansion” and the acquisition of social and ‘word of mouth’ agency Zocalo Group. Critical Mass claims to have experienced year-over-year double-digit growth, and a 25% increase in headcount.

It has also announced the promotion of Di Heun to senior vice president, business development, while APAC general manager Andrea Lennon will also assume responsibility for the UK office and take on the title senior vice president, managing director London.

“As Critical Mass continues to grow, this client services role will be an important part of ensuring that everything we do adheres to the same consistent level of quality,” said Critical Mass chief executive Dianne Wilkins.

“Amanda Levy’s 10 years with Critical Mass position her uniquely for this role. She has a keen understanding of our people and our business in every office and region, and clients who already know and value her.”

“More than ever, brands need a digital partner that can do two things: deliver innovative, meaningful customer experiences that drive business results, and bring a client service mindset based on accountability, honesty, and excellence. To have the opportunity to drive that kind of dynamic relationship is both humbling and tremendously exciting,” she added.

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