Click here for the online version of the Super Guide to Pan-European TV and Print, a searchable tool for finding in depth profiles, distribution figures and contact details.

November

M&M looks at how whether content deserves it crown; speaks to Cadbury's Phil Rumbol about  his playful, emotional and contemporary take on selling big chocolate brands and the trials and tribulations of the travel and tourism sector.

PEOPLE

Click here for the latest people moves, profiles and opinions

NEW BUSINESS

Click here for the account moves that are hitting the headlines

Japanese men wake up to Axe (FREE)

A suggestive campaign in Japan for men’s deodorant brand Axe tested the expression ‘sex sells’ to the max with its Wake Up Call service. A website invited people to register for a free wake up call on their mobile phone every morning.

When the wake-up call is made, the girl making the call will seductively remind the recipient to use Axe that morning. With a range of models clad in skin-tight pink uniforms the flirtatious content had an obvious appeal to the brand’s young male target audience.

The more a person used the service, the friendlier the woman from Axe became, adding an extra incentive to remain committed to the promotion.

Sorrell on the recession

(20 November 2008)

Sir Martin Sorrell has again said that 2009 will be a very tough year, leading to cuts in WPP headcount in mature markets, but he is more bullish about a 2010 recovery thanks to the size of government bailouts.

"Self pity is never pretty", says Murdoch

(20 November 2008)

The predicted demise of newspapers is all down to misguided journalists who are too busy writing their own obituaries to embrace change, claims Rupert Murdoch.

MMA Awards winners announced

(20 November 2008)

Following the fourth annual Mobile Marketing Association (MMA) awards in San Diego, the 2008 Global Mobile Marketing Awards winners have been announced.

FTSE 100 companies should improve environmental reports

(20 November 2008)

Companies on the FTSE 100 that release environmental reports could be doing a lot better, claims a UK professional services communications consultancy.

Publicis acquires Brazilian interactive agency

(20 November 2008)

Publicis Groupe has acquired the Sao Paulo-based digital agency Tribal.

Advertisers in Russia remain bullish

(20 November 2008)

Despite the economic downturn advertisers in Russia are not looking to make significant changes to their media plans, according to media consultancy and auditing company Joined up Media.

Daily internet usage up

(19 November 2008)

Over half of European internet users are now online every single day, according to findings released in the EIAA 2008 Mediascope survey.

Driven to distraction: the pressure brands are facing in their challenge to cut through the clutter

Advertiser interview - Upgrading more rooms at the Inn

Putting the breaks on: why car sales are slumpging and how automotive brands can benefit from the current state of confusion about green issues.