Metaphorix: A new Web 2.0 approach to consumer research

(20 June 2008)

To tackle the issue of measuring engagement – and people's more emotional reaction to brands – Conquest has launched a new online tool called Metaphorix.

THE WFA's point of view: More than just life after Apollo

(20 June 2008)

The challenges facing marketers today are common to most of us: how to demonstrate ROI, budgets under threat, clutter, fragmentation, multimedia consumption against a backdrop of media audiences still measured in individual silos and in many markets, arguably, the most worrying of all; consumer apathy and distrust towards commercial messaging. What is less well known however is that advertisers summarized their vision to overcome these challenges. This vision was laid out in document called the WFA Blueprint.