Chris Le May has been promoted from managing director of DataXu in the UK and Nordics to president and managing director for Europe and emerging markets.

Le May’s London office will now become the company’s European headquarters, heading offices in London, Cologne, Paris, Madrid and Milan, in response to increasing demand for global alignment.

He will also be responsible for the growth of business in emerging markets like MENA and Eastern Europe.

Before joining DataXu, Le May worked at digital consultancy Digital Optima and consumer insights and analytics firm VisualDNA.