Dentsu Aegis Network adds Mexican agency Flock in acquisition spree | M&M Global

Dentsu Aegis Network adds Mexican agency Flock in acquisition spree

Dentsu Aegis Network last week (11 March) completed a burst of acquisitions with the purchase of Mexican creative digital agency Flock, allowing it to launch its Isobar business in the market.

Jean Lin, global CEO, Isobar
Jean Lin, global CEO, Isobar

The Japanese group added Flock to North American data consultancy Cardinal Path and Czech Republic-based digital agency Adexpres Group, both acquired earlier in the week.

According to Dentsu Aegis Network, Flock was established in 2009 by founding partners Sebastian Tonda, now chief executive, and Mario Nissan, now general manager, media and performance.

It employs nearly 150 staff at its Mexico City headquarters, and its client roster includes Dominos Pizza, Jose Cuervo, Nike, Coca-Cola, American Express and Cinepolis. The agency will rebrand to Flock – linked by Isobar, and provide a hub for Isobar’s Spanish-speaking Latin American markets.

Isobar global chief executive Jean Lin said: “Flock is a highly recognised digital creative agency that will bring strength and energy to Isobar’s development in Mexico and Latin America. [Its] services focus on innovation, branded content, analytics and ROI, and are fully aligned and complementary to Isobar’s competencies.

“Flock is a young, highly creative, technically strong and dynamic digital agency that has built a great and well-deserved reputation in the Mexican market,” added Julio Castellanos, CEO of Dentsu Aegis Network Mexico. “[It] will not only add digital services and expertise to our operating model but also enhance our delivery of digital breakthrough solutions that move the market.”

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