Publicis Groupe agency DigitasLBi and Oracle have joined forces to launch Oracle Solutions Group (OSG), a dedicated Oracle Digital practice for creative and technology consultancy and implementation.

 

OSG clients will benefit from access to DigitasLBi, Oracle and implementation expert Spindrift’s expertise through a single team in this unusual collaboration between cloud tech company and digital creative consultancy, simplifying digital transformation.

“Today’s brands are challenged to identify, understand and engage with current and prospective customers through a range of platform-based digital solutions often provided by multiple vendors,” said DigitasLBi chief strategy officer Alan Davies.

“OSG is launching to help clients overcome these challenges in a simpler way – by bringing together leaders in creative, digital technology and service delivery, in one team.”

OSG will be led by Spindrift’s CEO Ian Osborne and DigitasLBi’s Global head of alliances Trevor Smyth and is now operational in the UK, USA, Middle East and APAC, with delivery centres in Berlin, Boston, Chicago, London, Milan, New York City, Paris and Utrecht.

“OSG enables customer centricity by joining up data, media and platform in a single agency,” said Spindrift co-founder and chief executive officer Ian Osborne. “This is a progressive move away from the traditional CRM, adtech and marketing technology delivery managed by many agencies working on different parts of the conversion funnel.”

“Digital innovation is in DigitasLBi’s DNA,” added Oracle Digital EMEA vice president Neil Sholay. “By creating a dedicated Oracle Cloud centre-of-excellence and working together, OSG and Oracle are shaping the next generation of digital experiences.”

In June, DigitasLBi promoted Annette Male to APAC chief executive officer.