DigitasLBi expands in Singapore with new hires | M&M Global

DigitasLBi expands in Singapore with new hires

Publicis’ global marketing and technology agency DigitasLBi has made several senior level hires for its Singapore office, following a series of client wins.



As part of the local expansion, the agency has hired Knox Balbastro as regional associate creative director, Lauren Ahearn as business director and Lawrence Lee as strategy lead.

Know, who comes from Isobar where she worked as a senior copywriter writing for the agency’s Singapore accounts, said she was thrilled to be “part of an agency that’s adapted to the evolving times”.

“My hope it to create exciting work for our leading clients as well as witness digital evolve in the region and globally,” said Balbastro.

Ahearn, who previously worked at Tribal/DDB Singapore, will oversee the Unilever and Disney business in Singapore, while Lee joins from Gyro where he was a strategic consultant.

“We are delighted to have Lauren, Knox and Lawrence join the DigitasLBi family,” said DigitasLBi managing director Annette Male. “After a fantastic 2015 when we doubled the size of the office, we want to continue building on our success and growing our scale in 2016.

“By bringing this talented trio onboard, we will further our ability to support our clients on their individual journeys of digital transformation here in Singapore and across APAC.”

Anna Dobbie


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