DigitasLBi, the Publicis-owned marketing and technology agency, is looking to tap into the explosive growth of ecommerce and mobile shopping with the launch of a new global division, DigitasLBi Commerce.

The division, comprising 1,000 retail specialists, will be based around hubs in North America, the UK, France, Nordics, Germany and Asia Pacific.

DigitasLBi claims it will offer clients “360-degree connected commerce experiences”, specialising in platform implementation, systems integration, application support and managed services.

It will be led by George Brandie and Jim Herbert, the founding partners of multi-channel commerce business Sceneric, which was acquired by DigitasLBi in 2012. Jon Russell, global head of managed services and application support will also join the leadership team.

DigitasLBi international chief executive Ewen Sturgeon said: “DigitasLBi Commerce is a next-generation offering that combines the creative credentials of DigitasLBi and the platform implementation skills of Sceneric to truly stand out from the competition.

“DigitasLBi Commerce creates all-encompassing connected commerce journeys capable of simultaneously delighting customers and building business value for brands around the world.”

Herbert added: “At DigitasLBi Commerce we don’t just create connected commerce experiences, we create world-leading customer-centric commerce experiences that help businesses thrive by always putting their customers in control.”