Eleven reasons to attend Festival of Media Global 2017 in Rome | M&M Global

Eleven reasons to attend Festival of Media Global 2017 in Rome

Festival of Media Global 2017 is less than a week away – have you started packing yet? While the agenda is packed with entertaining and informative sessions, speakers and events, M&M Global has selected 11 unmissable moments to catch.

Rome Cavalieri
Rome Cavalieri

1 – Inside Hearts & Science

Scott Hagedorn, chief executive of Omnicom Media Group’s hot new media network Hearts & Science, will sit down for the first time at a media industry conference to discuss the agency’s runaway success over the past 12 months, during which it picked up business from Procter & Gamble and AT&T. Hagedorn will discuss the evolution of the way we define media and its position in the marketing hierarchy with M&M Global editor Alex Brownsell.

2 – Making diversity work for brands

Learn how brands create inclusive communications that represent society in this panel discussion with Aviva marketer Jan Gooding, Little Yellow Beetle’s Mallika Bagaj, Hopscotch’s Helen McGuire and Sky’s Debarshi Pandit.

3 – Meet the man behind VW’s global media review

joe maletz vw

Volkswagen head of international communications and media planning Oliver Maletz – the man who ran 2016’s biggest global media pitch – will discuss how his company is leading the way with a fresh approach to consumer moments planning with Festival of Media chief operating officer Jeremy King.

4 – Fake news under the spotlight

Spokespeople from BBC World Service Group, Bloomberg Media, Eyeo and Adblock Plus, Carat Global and Jaguar Land Rover will discuss the phenomenon of fake news and how it can be controlled.

5 – Get ready to celebrate

On Monday night (8 May), celebrate excellence in global media at the Festival of Media Global Awards 2017 in The Waldorf Astoria Rome Cavalieri, all the while enjoying a three-course sit down meal and entertainment from innovative rapper Ben Turner.

6 – Oscar-winning insights

Director Asif Kapadi will join Burberry senior vice president of creative media Greg Stogdon and Academy Award-nominated screenwriter Matt Charman to talk about their film, ‘The Tale of Thomas Burberry’, and explore what the convergence between the film industry, media and marketing means for the future of the industry.

7 – Surviving life as CMO, with Bacardi’s Mike Dolan

Mike Dolan

Bacardi’s chief executive officer Mike Dolan will sit down with 2 Degrees Venture’s Mitch Kanner to talk about how the life expectancy of a chief marketing officer has dropped to an all-time low of two years as businesses look more and more to short term marketing results.

8 – Who wants some extra?

Marketers can gain exclusive industry insights by attending the Brand Learning Programme stream, while delegates should flock to the emerge stage to watch pitches from up and coming MadTech start-ups.

9 – Spotify playlist

Channel your inner DJ by adding your favourite tunes to the Festival of Media Spotify playlist, ahead of the streaming service’s vice president, Europe, Marco Bertozzi’s session on the rise of ‘small data’.

10 – Find out the inside story of Moat’s acquisition by Oracle

Moat founder and chief executive officer Jonah Goodhart will discuss antiquated metrics used by the industry and how new methods are needed for measurement and transaction currency – as well as offering the inside track on Moat’s $850m acquisition by tech giant Oracle.

9 –  Golden Cocktail Shaker competition

Fancy yourself as a mixologist? Blis’ popular cocktail competition returns to Festival of Media, with the winning cocktail served at Happy Hour drinks reception on Monday.

Sound like fun? Book your tickets here.

Anna Dobbie


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