Emolytics bring valuable insights to companies based on people’s emotions.

Business name: Emolytics

URL: https: www.emolytics.com

Twitter: https: @emolytics

Sector: Customer Experience Measurement / Market Research

Based in: Belgium

Regions covered: Global

Founders:

David Hachez, CEO – https://www.linkedin.com/in/davidhachez

David Frenay, CTO – https://www.linkedin.com/in/dfrenay

What do each of you do?

David Hachez in charge of sales, marketing and administration

David Frenay in charge of product development and R&D

Who are your major backers?

VC fund of University and 2 private Business Angels.

What’s the elevator pitch?

Emolytics measures customer experience through the prism of emotion, scientifically, helping businesses make informed decisions that impact results.

What does this mean? 

Any company can get access to a scientifically backed up KPI to measure the ROI of their “owned media channels” as long as getting a real sense on how their customers feel about them.

What makes your company different from its competitors? 

The emotional approach combined with science.

Who are your clients?

Telcos, Insurances, Automotive or Entertainment businesses. A few references: BMW, Telenet (Liberty Global), Europ Assistance, Midas, National Lottery, etc.

How will your company change the world?

Companies will be able to sense their customers thanks to Emolytics.

Who do you compete with?

Qualtrics , Usabilla, Qualaroo, Google, Facebook

Who should be worried?

McKinsey, TNS, Ipsos, GfK

If you could choose any investor globally who would it be? 

Microsoft

If you could poach any member of staff from any company in the world who would it be?

Someone from SpaceX