EverThere helps you generate leads from live events you can’t sponsor, attend or don’t even know about

Business name: EverThere

URL: EverThere.co

Twitter: @EverThereHQ

Sector: Marketing and Advertising

Based in: Tel Aviv

Regions covered: Global

Founders: What do each of you do?

https://il.linkedin.com/in/maayanlevy – CEO

https://il.linkedin.com/in/ravivventura  – VP Product & COO

https://il.linkedin.com/in/gabrielamram VP R&D

Who are your major backers? 

Elevator Fund

What’s the track record? 

EverThere has access to more than 3.5 million yearly attendees in different events globally and we’re growing on a daily basis. We work with 96 event companies and 100s of events worldwide including consumer, marketing, ecommerce, tech and startup events. Our record shows very successful participation rate (86% of event attendees use our platform) and extremely high conversion rates (24% on average convert to leads).

What’s the elevator pitch?
EverThere has developed a performance based marketing platform that allows brands and vendors to generate high quality leads from events without sponsoring or attending those events and pay only for leads they get.

What does this mean? EverThere is revolutionizing event marketing. The first step is any advertiser can signup on our website and set their targeting and build their campaign. Based on targeting, campaigns are shown only at relevant events. Also, advertisers set their budget budget per event so any size company can participate in EverThere’s platform and generate leads.

The product is great for branding because it places companies not in attendance at an event beside event sponsors. The ROI and performance is clear because advertisers pay per lead and can see exaclty how many attendees interact with their brand and read their messaging.

What makes your company different from its competitors? EverThere is the only marketing platform that reaches a highly targeted, engaged audience when they are open to receiving offers. People attending events are in the mindset that they are open to new experiences and offers. EverThere is a tool that leverages that mindspace in an easy to use tool that offers transparency, measurement and scalability normally only available in online marketing. This leads to 10x more leads for the same amount of money, higher conversions and better ROI.

Who are your clients? Any company looking to generate leads at live events (B2B or Consumer), and agencies looking to offer their clients a new and innovative digital advertising channel.

Who do you compete with? Online marketing platform like google adwords, LinkedIn and Facebook ads – We are the newest digital marketing channel.

Who should be worried?

Actually, EverThere Is meant to increase the pie by creating a new economy around the $94b invested in event marketing today.

If you could choose any investor globally who would it be? 

The big advertising companies (OMD, WPP, Omnicom, Universal McCann, Publicis, Interpublicm etc).

If you could poach any member of staff from any company in the world who would it be?

The head of digital at those advertising giants or their UK/USA companies.