Facebook is launching its ‘Creative Hub’ toolkit for agencies globally, and has added an ‘Inspiration Gallery’ for advertisers to boost the creative output for mobile formats.
The social network first revealed details of Creative Hub at this year’s Cannes Lions festival in June, describing it as a tool for “ideating, experimenting, sharing and building great creative ideas on mobile”.
It has been tested by 30 leading creative agencies, including BBDO, BBH, Grey and McCann, and will now be made available to all agencies worldwide.
Facebook said in a blog post that creatives will be able to use the Hub understand the different tools and formats, preview and share mock-ups, and experiment with content creation on Facebook and Instagram.
“Mobile marketing continues to evolve and adapt at an incredible pace. We recognise that the creative community moves fast, and have a need to deeply understand platforms like Facebook and Instagram, so that they can help advertisers make meaningful connections with people,” said Patrick Thompson, product marketing lead at Facebook.
“With Creative Hub, we’re introducing a true destination for the creative community that allows them to play, experiment and learn while also helping to easily bring ideas to life on mobile and share in a meaningful way,” he added.