Facebook pilot adds ‘Angry’, ‘Sad’ and ‘Yay’ to ‘Like’ button | M&M Global

Facebook pilot adds ‘Angry’, ‘Sad’ and ‘Yay’ to ‘Like’ button

Facebook is piloting a more emotionally diverse ‘Like’ button, adding an array of emoticons such as ‘Angry’, ‘Sad’, ‘Yay’, ‘Love’, ’Wow’ and ‘Haha’; although it has not added the widely-mooted ‘Dislike’ option.


The social media giant is describing Reactions as “a more expressive Like button”, with the function available to trial for Facebook users in Ireland and Spain as of yesterday (8 October).

It works simply by hovering a finger over or long-pressing the ‘Like’ button on a touchscreen, which triggers a small pop-up menu containing the new Reaction icons.

The company said it will use the feedback gleaned from the pilot to improve the feature, and hopes to “roll it out to everyone soon”.

Chris Cox, Facebook’s chief product officer, wrote in a blog post: “As you can see, it’s not a ‘dislike’ button, though we hope it addresses the spirit of this request more broadly.

“We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun.”

The blog post – which received a ‘Like’ from Facebook founder and chief executive Mark Zuckerberg – also carried a video demonstrating Reactions in action.


Ben Bold


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