Advertiser interview: Fortis

(21 August 2008)

Fortis's Adrian Martorana ran with the challange of creating a global brand, and has come out on top, says Raymond Snoddy

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May battle commence

(21 August 2008)

Having seemingly lost the fight for TNS, WPP has managed to hit the deal where it hurts by offering shareholders more money. With any decision put on hold, Olivia Solon looks behind the scenes at what it all means

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Sports marketing - playing the offline game

(21 August 2008)

Fans' appetite for sport is as large as ever. What's changing is their consumption of it via non-traditional media. Adrian Pennington reports on how marketers must adopt strategies that tap both linear TV and the internet

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Nestlé: Conway's food for thought

(11 June 2008)

Nestlé's Nigel Conway explains to Raymond Snoddy how the food producer is looking to make a breakthrough in branded content

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Facing up to the future: report from the Venice Festival of Media

(11 June 2008)

Despite the growth of digital and online, there is still widespread resistance from the advertising industry to change their business model and embrace the future. Pip Brooking and Olivia Solon report on a lively debate from the Venice Festival of Media

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Mobile gets moving

(12 May 2008)

The creation of global guidelines by the Mobile Marketing Association is an indication that mobile advertising is finally set to realise its potential. Greg Brooks examines the state of the industry and looks at the major players

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Can mobile come of age?

(09 April 2008)

As mobile consumption continues its meteoric rise, successful ways of reaching pre-teen users remain a problem for media owners. Adrian Pennington examines the challenges facing the sector

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IP: Whose idea is it anyway?

(09 April 2008)

The search for those big ideas has never been so urgent, but who will own the intellectual property – agency or client – is anyone's guess. Jo Bowman examines how the payment model is being rewritten

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The colour of money

(09 April 2008)

As the world wakes up to the impacts of global warming, more brands than ever are looking to prove their green credentials. But, as Olivia Solon reports, how can consumers distinguish between eco-impostors and eco-heroes?

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Sorrell's state of the union

(09 April 2008)

From making predictions when the US is going to slide into recession to criticising “old farts" who hark back to a supposed golden age of advertising, when Sir Martin Sorrell speaks people tend to listen, says Raymond Snoddy

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Philips' Banerjee talks tough on industry training

(21 July 2008)

Philips Sital Banerjee says he isn't pointing fingers, but training standards at agencies need to improve. Pip Brooking reports.

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How media research is failing to measure up

(21 July 2008)

When measurement is media's bread and butter, alarm bells should ring when people question the value of the tools in place. Pip Brooking and Olivia Solon examine the problem and its potential solution

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ESPN's sporting chance

(21 July 2008)

US-owned television sports network ESPN has truly global ambitions as it looks to bolster its Asian and European operations. Raymond Snoddy talks to the team looking to develop advertiser relationships and grow viewing figures

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Nokia's on a soul search

(12 May 2008)

Nokia has successfully gone from mobile handset manufacturer to media company, and now sees targeted advertising based on a user's “soul" as the way forward. Greg Brooks reports

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European newspapers: Print bends the rules

(12 May 2008)

As newspapers' slice of the advertising pie continues to dwindle, European publishers are looking at more creative ways of attracting adspend as well as investing in their online offering. Jo Bowman reports

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European newspapers: Credit crunch is good for business

(12 May 2008)

For the business newspapers within international publishing, the credit crunch is proving to be good for circulation as readers turn to the titles – in print and online – for authoritative news and advice. Jo Bowman reports

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