The Festival of Media Asia Pacific (FOMA) Awards has launched nine new categories for next year’s competition, including a prize rewarding the best use of gamification in a campaign.
The FOMA Awards – run by C Squared, M&M Global’s parent company – aims to recognise digital marketing innovations in new Gamification, Creative Use of Data, Influencer-led and Real-Time Marketing categories.
The 2017 awards will also see the addition of Best Use of Traditional Media, which will showcase the power of traditional media to win for the brand.
Other new categories include Best Branded Content Creation Award, Creative Use of Data, Best Not-For-Profit Campaign, Best Insight Award and Best Local Execution of a Brand.
Danielle Redwood, chief awards and marketing officer at C Squared, said: “We saw a lot of great work last year in new areas not previously highlighted across the awards, such as digital innovation, campaigns that were using new marketing techniques, powerful insights, success in leveraging cultural awareness as well as the rise of impactful traditional media.
“From the market feedback I’m confident we will see outstanding work in these areas, with the quality of media work in Asia continuing to grow year on year.”
The 2017 FOMA Awards jury will be chaired by Margot Torres, executive vice president and deputy managing director at McDonald’s Philippines. A lavish awards ceremony will be held on Wednesday 22 March 2017 in Singapore.
The awards are open for entries now, with entries welcomed from agencies, media brands, digital and marketing specialists.
The deadline for written entries to be submitted online is 25 November 2016, or for early entry discount entry by 31 October 2016. Find more information here or keep up to date with #FOMA17.