Fifty Media is a technology company focused on large scale analysis of social media data
Business name: Fifty Media
Based in: London
Regions covered: global
Founder: Simon Shaw (technologist & champion sailor)
What do each of you do?
Simon is the MD, works closely with Emma Watkins, Ops & Sales Director to run the business.
Who are your major backers?
Majority of business developed out of turnover.
What’s the track record?
Since the company’s inception, we have worked with world leading global brands across Sport & Luxury – big brand to small boutique. We have developed & learnt from the best & lucky to have built good relationships with all our clients.
What’s the elevator pitch?
Fifty Media is a technology company focused on large scale analysis of social media data to redefine how brands fundamentally understand and engage their customers. We carry out complex analysis with simple actionable outcomes.
What does this mean?
Our model takes an innovative approach to a traditional survey – it enables mass queries on mass scale, but insight at a granular level – & most importantly produces results that are unbiased & data that is non-anonymised & actionable.
What makes your company different from its competitors?
We combine marketing understanding with data science – a powerful pairing to drive tangible results.
Who are your clients?
Red Bull, Cancer Research UK, Ticketmaster, World Match Race Tour, Americas Cup, Barbarians Rugby, Rosewood London, Sheridans, Octopus Investments
How will your company change the world?
We help brands to tailor products & strategy to align with real preferences.
Who do you compete with?
Crimson Hexicon, Affino main companies dabbling in this space – however, their main focus is broader application of data science. Process of digital marketing rather than the science & application.
Who should be worried?
The companies that operate traditional surveys.
If you could choose any investor globally who would it be?
We currently have a diverse board – MD of Red Bull UK who helps to drive the business/product development to match requirement of big brand & MP of Grey who understands the agency side. We would be looking to boost the current skill set with tech/investment understanding, possibly from state side.
If you could poach any member of staff from any company in the world who would it be?
We would aim to widen experience pool with director level from the US to help to scale/internationalise the business with sales/technical role – global brand level or good eye for productisation.