From Malaysia Airlines and Huawei, to Spotify and Zipdial: Festival of Media Asia 2015 agenda revealed | M&M Global

From Malaysia Airlines and Huawei, to Spotify and Zipdial: Festival of Media Asia 2015 agenda revealed

Leading brands, agencies, media owners and innovators make up the line-up of speakers at this year’s Festival of Media Asia Pacific (FOMA) in Singapore.


The event, taking place at the Singapore Capella from 22 to 24 March, will shine a light on the evolution of media across the APAC region, with speakers from China, India, Malaysia, Indonesia, Australia and the Philippines.

The conference, chaired by former CNBC presenter Mark Laudi, will kick off with a session featuring Malaysia Airlines’ SVP head of marketing and products Dean Dacko. He will discuss how the brand is using social media to recover from the tragic events of 2014.

Other marketers speaking at FOMA this year include Huawei CMO Jeffrey Yang,Nestle China’s digital and social lead Hannelore Grams, Unilever Philippines CEO Rohit Jawa, Diageo Southeast Asia marketing director Siew-Ting Foo, andPepsiCo India boss Shiv Shivakumar.

Omnicom Media Group’s Asia Pacific CEO Cheuk Chiang will give delegates on a journey through the APAC media landscape, while OMD’s Worldwide CEO Mainardo de Nardis will debate the role of brands in the 21st Century.

An industry-wide debate on talent in APAC will take place, including panellists fromStarcom MediaVest, ZenithOptimedia, Accenture, Twitter and J&J.

Media and marketing innovators are also well represented on the agenda.

Spotify’s Asia managing director Sunita Kaur will reveal how brands can stay relevant as music consumption habits change, while Innoz co-founder Deepak Ravindran will explain how to target the millions of emerging market consumers without smartphones.

Valerie Wagoner, the founder of Twitter’s latest acquisition ZipDial, will outline India’s potential as an emerging media hub, and Microsoft’s global head of innovation JC Oliver will muse on the importance of grasping failure in order to succeed.

Read the full agenda here

For details on how to attend, click here

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