Geenapp | M&M Global


Making app promotion easy and reliable.

geenapp logo

Business name: Geenapp


Twitter: @geenapp

Sector: adtech

Based in: Barcelona, Spain

Regions covered: Worldwide

Founders and what do each of you do?

Javier Casares – CTO –

Gina Tost – CEO –

Jaime Ferre – Finance and Investor Relations –

Who are your major backers? 

Caixa Capital Risc, Crystal Ventures, Kima Ventures, Landiron, Wayra.

What’s the track record? 

We have been featured on Wired Magazine as one of the Best  European Startups. We have also been featured on The Hundert Magazine of one of the Best European Female Founders. We just signed our seed round with Kima Ventures and Caixa Capital Risc.

What do they say?

Every day, more than 2,500 apps are being uploaded in the app stores. How do developers seek for visibility? With companies like us. Our focus is to acquire real users for the app, worldwide and for all the mobile devices. No matter how many times the ad has been shown, the advertiser only pays for results.

What does this mean? 

We are a tech company in the marketing industry trying to apply smart algorithms in the app promotion industry.

We have a very strong real-time antifraud that none can believe that 3 crazy people from Barcelona could achieve. Only real users from real countries can get to the campaign, so budgets are super optimised.

We have developed the Quality System that is patent-pending and it’s checking that every campaign is working 24/4. No-one else has this.

What makes your company different from its competitors? 

We are 100% programmatic and scalable. All of our technology is developed in-house and it’s growing bigger each month.

Who are your clients?

Companies that have CPI app campaigns or any app that wants to acquire users. Also, companies with mobile traffic owners that want to monetise their users.

How will your company change the world?

We do not spam, we do not do adult, we do not do APK, or something that could be harmful for the final user. We are walking the long path, but we strongly believe in cleaning the app industry. We see every tricky and dirty trick that advertisers do.

Who do you compete with?

1 billion dollar companies from Israel, US, Russia, China…

Who should be worried?

Everyone that does not understand how this industry works.

If you could choose any investor globally who would it be? 

Andreessen Horowitz.

If you could poach any member of staff from any company in the world who would it be?

EMEA Head of Mobile Advertising from a company like, Twitter, Google, Pinterest, Facebook, or Instagram. Someone eager to make the project go big.


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