This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.

Global Accounts Centre Tracking brands, agencies and business wins

marketer spotlight

Chuck Porter on the importance of great storytelling Chuck Porter on the importance of great storytelling 10 June 2013 - Jenni Baker caught up with Crispin Porter + Bogusky founder Chuck Porter at The Festival of Media Global in Montreux, Switzerland to discuss why great storytelling is more valuable today than ever before. Euronews CEO on the user experience Euronews CEO on the user experience 31 May 2013 - Euronews CEO Michael Peters outlines the group’s new strategy and plans for the future and tells Jenni Baker why the user experience is the most important of all. FOMG Awards Jury: Digitall’s Ghayath Sioufi FOMG Awards Jury: Digitall’s Ghayath Sioufi 19 April 2013 - Digitall chief operations officer Ghayath Sioufi, Festival of Media Global Awards judge, tells M&M Global what excites him about the media industry today and why at the end of the day it’s not all about the winning.
More Interviews »
 

account moves

Starcom scoops Burger King’s $63m European media account Starcom scoops Burger King’s $63m European media account 06 June 2013 - Fast food chain Burger King has appointed Starcom to handle the majority of its media planning and buying account across Europe, following a four-way competitive pitch. Amazon appoints Initiative to global media biz Amazon appoints Initiative to global media biz 22 May 2013 - E-commerce giant Amazon has tapped Initiative to handle its global media planning and buying account, following a final shoot-out against Mediacom and incumbent agency Mindshare. LG moves bulk of global media biz from WPP to Havas LG moves bulk of global media biz from WPP to Havas 15 May 2013 - Electronics brand LG has shifted the majority of its global media planning and buying account from WPP’s Mindshare to Havas Media. Razorfish wins C&A digital duties across Europe Razorfish wins C&A digital duties across Europe 10 May 2013 - Fashion retailer C&A has tapped Razorfish London as its digital agency of record across Europe, following a competitive pitch involving AKQA, TribalDDB and LBi. Zurich taps IPG for global marketing duties Zurich taps IPG for global marketing duties 08 May 2013 - Zurich Insurance Group has appointed Interpublic Group (IPG) as its global marketing agency, with responsibility for its advertising, media and digital duties.
More Account Moves »
 

Insight

FullSix: International Partners’ Meeting, Lisbon FullSix: International Partners’ Meeting, Lisbon 29 September 2011 - Anna Watkins, group managing director, FullSix UK, heads to Portugal’s capital to hear about the network’s new incubator business and ambitions for the year ahead. With key country partners, she shares case studies and insights to help the network’s clients. Agency performance review 2010 Agency performance review 2010 14 December 2010 - 2010 in review from an agency perspective and how 2011 is shaping up to be a promising year. A peek behind the doors at MPG International A peek behind the doors at MPG International 14 December 2010 - What really happens day to day in the life of an agency?
More insight »
 

Account Pitches

Emirates calls $157m global media review Emirates calls $157m global media review 13 June 2013 - Dubai-based airline Emirates has reportedly put its estimated $157m global media planning and buying account up for review, putting incumbent Starcom MediaVest Group on alert. AB InBev reviews global media business AB InBev reviews global media business 11 June 2013 - AB InBev, owner of Budweiser, Beck’s and Stella Artois, has reportedly called a review of its global media planning and buying business, in all markets outside the US. Diageo reviews global Smirnoff ad account Diageo reviews global Smirnoff ad account 10 June 2013 - Drinks giant Diageo has called a review of the global advertising duties for its Smirnoff vodka brand, putting long-time incumbent JWT on alert. Rolls-Royce calls global advertising review Rolls-Royce calls global advertising review 23 May 2013 - BMW’s luxury car brand Rolls-Royce has launched a review of its global advertising account, which is currently held by Partners Andrews Aldridge. SCA global media business up for grabs SCA global media business up for grabs 16 May 2013 - Global hygiene company SCA, owner of the Bodyform, Tena and Tempo brands, has called a review of its global media planning and buying account.
More Pitches »
 

brand & agency news

Possible ties-up with Wildfire to boost social analytics 19 June 2013 Marriott Hotels unveils global ‘Travel Brilliantly’ campaign 19 June 2013 WPP invests in mobile content platform Muzy 18 June 2013 Rocket Fuel lifts off in Spain 18 June 2013 Universal goes digital for Despicable Me 2 OOH campaign 18 June 2013 Innocean “comes out” in Europe, expands beyond automotive 17 June 2013 ZenithOptimedia launches global mobile initiative with Google 17 June 2013 Glue Isobar drops ‘Glue’ prefix 17 June 2013
More News »
 


The Shortcut

Sign up for your weekly fix of global media and marketing news and insights.

MOBILE ADVERTISING WALLCHARTMobile Advertising Industry Wallchart

Agencies where mobile is core

Click here to order

Digital Agency Wallchart

Guide to Nation Brands

M&M's annual overview of the digital agency landscape, making sense of who owns which hot shop, and keeping track of consolidation, in a fast-evolving sector.

Global Agency Wallchart

Guide to Nation Brands

M&M's annual wallchart shows the ownership structure of the large agency holding groups - an ever-more valuable resource as the trend towards consolidation and holding company deals accelerates.

Other C Squared brands :
© 2012 C Squared Holdings Ltd.
Head Office: 115 Southwark Bridge Road, London, SE1 0AX, UK Registered Number: 5272863 VAT : GB 127 6174 12
a C Squared brand