Account Move
Saatchi & Saatchi wins Samsonite biz
03 October 2011
Samsonite has appointed Saatchi & Saatchi as its pan-European agency, following a four-way pitch against other European agencies.
Saatchi & Saatchi will take over the business this month from the 20 year incumbent TBWA. The account will be lead by Saatchi & Saatchi’s Brussels office and focuses on key markets including the UK, Germany, France, Spain, Italy, the Netherlands, Scandinavia, Austria and Switzerland.
“Saatchi & Saatchi came up with very creative ideas during this highly competitive pitch,” said Samsonite Europe head of communications Edouard Wattel. “That’s why we believe that they will continue to enhance our existing strong communications materials and success in adding even more emotional appeal to the brand.”
Samsonite was named 'Advertiser of the Year' at the 2011 Spikes Asia Advertising Festival Awards.
Jenni Baker, London