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Adidas appoints TBWA\Worldwide to handle World Cup campaign

Adidas has appointed TBWA\Worldwide to handle its global ad campaign for the 2014 FIFA World Cup.

The sportswear brand selected TBWA\Worldwide, one of its roster agencies, after a final shootout against Mother and DDB.

Sid Lee, which ran the Star Wars themed campaign for Adidas in the 2010 World Cup, was knocked out at an earlier stage of the pitching process along with BBH.

Adidas kicked off the pitch for its World Cup global ad campaign back in March.

David Hing, London