Four Seasons taps TBWA for global ad duties
18 May 2012
Four Seasons Hotels & Resorts has appointed TBWA\Worldwide to handle its global advertising and CRM account, following a final shoot-out against M&C Saatchi and Y&R.
The agency will be tasked with handling the hotel group’s global advertising, focusing on its global brand, local marketing, CRM and creative duties. TBWA will also oversee work for local hotels and new projects in the pipeline.
Launched in January, the review process was overseen by AAR. It was led out of Four Seasons’ headquarters in Toronto, Geneva and Singapore.
A separate review is reportedly underway as Four Seasons looks for a media agency to work alongside TBWA.
Four Seasons operates 86 hotels across 35 countries.
Jenni Baker, London