General Mills kicks off Old El Paso $40m global ad review
31 May 2012
General Mills’ Mexican food brand Old El Paso is reviewing its estimated $39m global advertising account, which is currently held by Saatchi & Saatchi.
The review is being led from Germany and the brand is understood to have approached a number of agency networks to pitch for the business.
The review covers Old El Paso’s key markets of the US, Canada, France and the UK.
Saatchi & Saatchi New York is currently the brand’s lead creative agency.
Old El Paso’s range of Mexican products include tacos, tortillas, fajitas and enchiladas, as well as packaged dinner kits, condiments and rice.
Jenni Baker, London