Four Seasons taps TBWA for global ad duties 18 May 2012 - Four Seasons Hotels & Resorts has appointed TBWA\Worldwide to handle its global advertising and CRM account, following a final shoot-out against M&C Saatchi and Y&R. Adidas appoints TBWA\Worldwide to handle World Cup campaign 10 May 2012 - Adidas has appointed TBWA\Worldwide to handle its global ad campaign for the 2014 FIFA World Cup. DDB scoops Electrolux $40m pan-Euro ad duties 08 May 2012 - Swedish household appliance maker Electrolux has appointed DDB Europe to handle its $40m pan-European advertising account. LBi scoops Carlsberg global digital duties 03 May 2012 - Danish brewer Carlsberg has tapped independent agency LBi to handle its global digital account, following a four-way pitch. Arnold & Mediacom scoop American Eagle global duties 02 May 2012 - US retailer American Eagle Outfitters (AEO) has appointed Arnold Worldwide as its global agency of record and Mediacom to handle its global media planning and buying business. Heineken taps SMG for $373m global media biz 02 May 2012 - Heineken has appointed Starcom Mediavest Group (SMG) to its estimated $373m global media business, following a final shoot-out against part-incumbent Mindshare. The Block appoints Golden Heart to global ad biz 01 May 2012 - Fashion magazine The Block has tapped independent Israel-based agency Golden Heart Communications to handle its global ad business. Engine awarded Yell’s $97m global creative duties 23 April 2012 - Yell has appointed privately-owned communications group Engine to its estimated $97m global advertising account, following a final shoot-out against DDB. PepsiCo consolidates $40m UK media biz with OMD 19 April 2012 - PepsiCo has consolidated its entire £25m ($40m) media account with OMD, after handing its £7m ($11.2m) Pepsi soft drinks account to the Omnicom Group agency. Initiative scoops further AS Watson business 16 April 2012 - Initiative has won the business for multiple AS Watson brands including Marionnaud across Europe.