Nike taps global sports stars for ‘My Time is Now’ campaign 21 May 2012 - Nike has tapped a global roster of some of the world’s greatest football players, including Cristiano Ronaldo and Neymar, for its newly-launched Nike Football ‘My Time is Now’ campaign. Emirates partners with BBC World News to celebrate creativity 21 May 2012 - BBC World News is launching Collaboration Culture, a seven-part series exploring creative collaboration around the world, sponsored by Emirates. Alibaba buying back half of Yahoo’s stake 21 May 2012 - Chinese online merchant Alibaba is buying back up to half of Yahoo’s 40% stake in the company for approximately $7.1bn. Super Bowl ads price hike too high for GM 21 May 2012 - General Motors will not advertise in 2013’s Super Bowl, claiming the ad spots are too expensive. Twitter blocked in Pakistan due to blasphemy fears 21 May 2012 - Pakistan blocked Twitter for several hours over the weekend due to fears of blasphemous pictures being shared on the service. Christian Aid goes digital to reach charity givers 18 May 2012 - Development charity Christian Aid is running a highly targeted digital campaign this week to support its donations drive during Christian Aid week. HP to cull up to 25,000 jobs 18 May 2012 - PC and printer manufacturer Hewlett Packard (HP) is considering cutting up to 25,000 jobs, representing 8% of its workforce, as part of cost cutting measures. Possible Worldwide takes majority stake in Russian digital agency 18 May 2012 - WPP-owned interactive marketing agency Possible Worldwide has acquired a majority stake in Russian digital agency Grape. Hub Digital Networks launches as digital OOH specialist 18 May 2012 - Former Amscreen sales head James Thornton has launched a dedicated digital out-of-home (DOOH) sales and consultancy business in the UK, Hub Digital Networks. Club Med in tie-up with TradeDoubler 18 May 2012 - Premium holiday firm Club Med has appointed marketing and technology company TradeDoubler to manage and expand its affiliate marketing programme.