SKY launches record-via-twitter service in Brazil 21 May 2013 - Brazil’s largest subscription-TV operator SKY has teamed up with AgênciaClick Isobar to launch the first Twitter hashtag that works like a record button, #SKYREC. Canon launches 'Power to your next step' pan-EMEA campaign 20 May 2013 - Canon is encouraging consumers to take their ‘next step’ in imaging with the launch of a through-the-line campaign across EMEA entitled ‘Power to your next step’. Crimson Hexagon introduces Live Stream tool 20 May 2013 - Social media analytics software provider Crimson Hexagon has added a new feature, Live Stream, to its ForSight platform which enables brands to track social media in real-time. Mastercard in tie-up with Roland-Garros 17 May 2013 - Mastercard has partnered with the French Tennis Federation (FFT) in a five-year agreement to become the official payment card of the Roland-Garros tournament. Audi launches its own mobile AR platform 17 May 2013 - Auto manufacturer Audi has teamed up with global mobile solutions company Somo to launch its own mobile augmented reality platform, Audi Vision. Havas Media buys European data analytics firm ElisaDBI 16 May 2013 - Havas Media Group has acquired pan-European data analytics consultancy ElisaDBI as it looks to enhance its connected digital and data capabilities. Samsung in "biggest-ever" outdoor takeover 16 May 2013 - Samsung is set to dominate prime out-of-home locations across the UK by taking over the biggest holding of large format sites in a year-long advertising push. Jaguar launches global ‘Your Turn’ campaign 15 May 2013 - Jaguar is gearing up for the launch of its new F-Type sports car with a global campaign to raise awareness of the brand’s first new sports car model in 50 years. LBi scoops global digital brief for Scholl 14 May 2013 - Global footcare brand Scholl has appointed digital agency LBi as its global strategic digital website development partner. Russian Standard Vodka gears up for summer 14 May 2013 - Premium Russian vodka brand Russian Standard Vodka is kicking off its summer activity in the UK by enhancing its ‘Vodka as it should be’ TV ad campaign.