Arnold Worldwide
Owner: Havas Advertising
Headquarters:
101 Huntington Avenue, Boston, MA 02199, US
t: +1 617 587 8000
w: www.arnoldworldwide.com
profile
Summary: Arnold launched its brand experience team this year with Mark Battista leading the charge. He introduced a strategic approach for aggregating all the Arnold disciplines: advertising, digital, promotions, entertainment, word-of-mouth, design, sports marketing, R&D behind a client’s marketing objectives. In spring, Arnold opened its doors in London. The agency landed the Carnival Cruise Lines account, just six months after Royal Caribbean departed. It also saw promotional assignments from Babies “R” Us, Tropicana, Nestlé and Walmart. Organic growth included digital responsibilities on Bahamas and expanded assignments from Hershey’s.
key facts
Created 1946
Number of staff 600
Number of countries 7
Number of offices 9
Related companies: Euro RSCG, Euro RSCG 4D, MPG
Billings: The Americas 95%, International 5%
contact information
Fran Kelly
Chief executive, Arnold US
t +1 617 587 800
e fkelly@arn.com
Pete Favat
Chief creative officer, Arnold Boston
t +1 617 587 8000
e pfavat@arn.com
Pam Hamlin
President, Arnold Boston
t +1 617 587 8278
e phamlin@arn.com
NB All data provided by the Agency
International Clients
Hershey's
| APAC, LatAm, North America |
Brown-Forman
| EMEA, APAC, LatAm, North America |
| Ocean Spray | LatAm, North America |
| Volvo | EMEA, APAC, LatAm, North America |
key local clients
North America - Carnival, McDonalds, Hershey's, Volvo, Citizens, Brown-Forman, Ocean Spray, Choice Hotels, Amtrak, Fidelity, Bahamas, American Legacy, Tyson, Acushnet, Pearle Vision, Progressive Direct
Latin America - Hershey's, Volvo, Ocean Spray, Brown-Forman
EMEA - Volve, Brown-Forman
APAC - Volvo, Hershey's
major wins
Carnival
| 100
|
Wal-Mart
| 5
|
Lotte
| 5
|
NYU Langone Medical
| 5
|
Center
| 5
|
VistaPrint
| 5
|
Inter-Rhone
| 5
|
Dolphin Stadium
| 5
|
| New England | 5
|
Conservatory of Music
| 5
|