BBDO
Owner: Omnicom Group
Headquarters:
1285 Avenue of the Americas, New York, NY 10019, US
t: +1 212 459 5000
w: www.bbdo.com
profile
BBDO secured approximately $750m in published new business wins. They included Mercedes, Guinness and Singtel in Asia; Fiat, Volvo and Capital One in Europe, the Middle East and Africa; and Starbucks and Sony in North America. In total, 20 different agencies were named Agency of the Year in their respective markets. HP named BBDO global agency for the digital imaging and printing business in at least 50 markets, and Tag Heuer and Hyatt named it global agency of record.
BBDO and Proximity fielded the largest ever global study of Generation X, “The Lost Generation”, rolled out across 17 countries to more than 5,000 people and involving hundreds of hours of film to try to understand the most powerful generation on the planet. For “Trading Up, Trading Down and Trading Off” BBDO conducted in-depth behavioral research in six markets to better understand how people are responding to the financial crisis. The study is currently being rolled out to another 10 countries.
key facts
Created 1928
Number of staff 16,000
Number of countries 79
Number of offices 287
Related companies: Proximity Worldwide, OMD Worldwide, PHD, Interone Worldwide and Organic Inc.
NB All data provided by the Agency
international clients
| Aviva | Asia |
| Bayer | Global |
| Braun | Global |
| Chrysler | Global |
| Dodge | Global |
| FedEx Corp | Global |
| Fonterra Brands | Global |
| General Electric | Global |
| Gillette | Global |
| Guinness | Asia |
| Hewlett-Packard Co | Global |
| Jeep | Global |
| Mars | Global |
| Mercedes-Benz | Global |
| Monster | Global |
| Motorola | Global |
| New Balance | Global |
| PepsiCo | Global |
| Pizza Hut | Global |
| Shell | Global |
| Sony Vaio | Asia |
| Tiffany & Company | Asia |
| Wrigley | Global |
key local clients
Australia - Corona, Cougar Rum, Strongbow Cider, Vodafone
Canada - Mitsubushi Digital Business, Sirus, Sony
China - Mercedes, Krispy Kreme
Costa Rica - JW Marriott
El Salvador - Clara Mobile
France - Volvo
Guatemala - Industrias Licoreras
India - Pepsi, Suzuki
Italy - Fiat, Mercedes
Japan - Fancl
Korea - Laneige, Levi's, Hera
Mexico - Alestra
New Zealand - Yellow Pages
Philippines - Krispy Kreme
Singapore - Singtel
Spain - Andalusian Tourism
UK - Capital One, COI Department of Health, Mercedes, National Lottery, Pizza Hut, Royal Mail
US - Bud Light, Countrywide, DuPuy, Embassy Suites, Erickson Retirement Communities, Harrah's, Lay's, Quaker Snacks, REI Outfitters, Splenda, Starbucks, VTech
major wins
Hewlett-Packard
Hyatt
Tag Hauer