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Owner: Interpublic Group

885 Second Avenue 5th Floor, New York, NY 10017

t: +1 212 605 7000



Initiative is a global communications network within IPG Mediabrands, one of the world’s preeminent media services entities and part of the Interpublic Group (NYSE: IPG). Initiative employees 2500 creative and dynamic colleagues in 94 offices in 73 countries managing approximately $14 billion in billings annually. Initiative’s comprehensive range of communications services include: insight and strategy, analytics, media planning and buying, digital communications, branded content creation, evaluation and accountability services and social media strategy and community management.

In 2013 the firm restructured itself naming Jim Elms Global Chief Executive Officer and Peter Mears, President of North America.  Additionally, IPG Mediabrands announced a cluster structure with three unique groupings: North America, G-14 and World Markets and new leaders for each entity.  Former Initiative CEO Jim Hytner assumed the role of head of the G-14 region.  Jacki Kelly formerly the CEO of sister agency Universal McCann assumed the role of head of North America and Andrea Suarez was named head of the World Markets cluster.

In the past twelve months Initiative won the global communications planning assignment for Unilever’s HomeCare division and retained the 40 markets it stewards for the company.  It also was selected global media agency for Amazon, SeaWorld Parks & Entertainment and consolidated its relationship globally with CKE Enterprises owners and operators of the Hardees and Carl’s Jr. restaurant franchises.  The firm was a two-time gold winner at Cannes for its work on Coca-Cola in Thailand and also an Effie Awards finalist for campaigns on behalf of Hyundai.  

key facts

Number of staff: 2,500+

Number of countries: 73

Number of offices: 94

EMEA 47, North America 9, Latin America 25, Asia Pacific 13 

Combined Billings: $14 billion USD (approximate)

contact information

Christopher Jones 
Global Communications Director & North America
t: +1 212 605 7029

Genevieve Loriant 
Communications Director G-14 Region  
t: +65 6831-1479

Evelyn Ferro
Communications Director World Markets
t: +1 305 571 1102

NB All data provided by the Agency

key regional/global clients

 LatAm & Russia

key local clients

Hyundai Easter Regiona Delearship
Merck & Co



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