Initiative
Owner: Interpublic Group
Headquarters:
1 Dag Hammarskjold Plaza, New York, NY 10017, US
t: +1 212 605 7000
w: www.initiative.com
profile
Summary: Initiative has rolled out its new planning process Exchanges around the network. It integrates all the elements of Initiative’s communication portfolio and enables the network to access a range of specialist services provided by companies within both Interpublic (Initiative’s parent company) and Mediabrands (IPG’s media management company).
During the second half of 2008, we unveiled the Connections Panels, which provide everything a marketer needs to know about consumer behaviour to build truly engaging brand activity. The panels provide a single source of information on touchpoints, consumers and purchasing. We currently have Connections Panels in 20 countries, comprising 100,000 individuals.
Driving network connectivity has been another major network focus. In July 2008 we launched Insider, a high-tech working platform that is used by the entire network on a daily basis. Our other major initiative is the Excellence Awards, Initiative’s global internal awards programme.
Initiative’s digital offering has played a crucial part in many new business wins. Initiative USA retained The Home Depot’s business planning and buying business and added the digital assignment. MillerCoors also appointed USA. In EMEA, The Netherlands won Vodafone’s media account, the UK signed a new contract with Tesco, and France picked up Marionnaud’s planning and buying business. In Asia, we won two major telco accounts: Telekom Malaysia and Telecom China.
key facts
Number of staff: 2,500+
Number of countries: 70
Number of offices: 91
EMEA 48, North America 5, Latin America 13, Asia Pacific 25
Key markets: US, Germany, Chile, Mexico, UK, Indonesia, Thailand, Poland, Argentina
contact information
Richard Beaven
Chief executive officer, worldwide
t: +1 212 605 7000
e: richard.beaven@us.initiative.com
Mauricio Sabogal
Managing director, worldwide
t: +1 305 572 2150
e: mauricio.sabogal@mediabrandsww.com
Jeffrey Graham
Worldwide, director, performance
e: jeffrey.graham@us.initiative.com
Eric Bader
Chief strategy officer, worldwide
t: +1 212 605 7000
e: eric.bader@us.initiative.com
Sue Moseley
Worldwide director, research and futures
t: +44 20 7663 7000
e: sue.moseley@uk.initiative.com
Tim Spengler
President, North America
t: +212 605 7000
e: tim.spengler@us.initiative.com
Mario Mateus
President, EMEA
t: +351 21 72 17 700
e: mario.mateus@initiative.com
Annetta Cembrano
President, Latin America
t: +56 2 465 66 00
e:annetta.cembrano@cl.initiative.com
Karin Baatsch
Chief technology catalyst, worldwide
t: +1 212 605 7051
e: karen.baatsch-deboulet@mediabrandsww.comm
NB All data provided by the Agency
key regional/global wins
Dow
| UK |
Unilever
| LatAm & Russia
|
Vattenfall
| EMEA
|
key local wins
Hasbro
| -
|
Hyundai Easter Regiona Delearship
| -
|
Merck & Co
| US
|
PETCO
| -
|
