Global Accounts Centre Tracking brands, agencies and business wins

M&C Saatchi

Owner: Independent

Headquarters:
36 Golden Square, London, W1F 9EE, UK

t: +44 20 7543 4500

profile

Summary: M&C Saatchi was an international agency from its inception in 1995, opening offices in London, Sydney, New York, Hong Kong and Singapore. All the offices work on one principle, the principle of ‘Brutal Simplicity’. The concept of ‘Brutal Simplicity’ is at the core of their structure and culture. The agency believes that the strongest brands are the simplest and the most valuable can be described in one word. They provide their brands with ‘one word equity using brutal simplicity of thought.’ M&C Saatchi believes that as the world becomes more complicated, the only way to survive is for communications to become simpler.

key facts

Number of staff 1995
Number of countries 1,038
Number of offices 13
Number of offices 18
Asia Pacific 11, EMEA 5, North America 2
Related companies: Bright Red Oranges, Clear, Influence, IS, LIDA, M&C Saatchi Sport & Entertainment, Mark, Me&US, Media by Design, Play, Provenance, Rare, Talk PR, The Distillery, Walker Media, Zapping Activities, Zapping Web, Zapping Diseño

contact information

Jeremy Sinclair
Chairman
t +44 20 7543 4500
e jeremys@mcsaatchi.com

David Kershaw
Chief executive
t +44 20 7543 4500
e davidk@mcsaatchi.com

Maurice Saatchi
Executive director
t +44 20 7543 4500
e maurices@mcsaatchi.com

Bill Muirhead
Executive director
t +44 20 7543 4500
e bill.muirhead@mcsaatchi.com

Moray MacLennan
Chairman, Europe
t +44 20 7543 4500
e moraym@mcsaatchi.com

Tom Dery
Executive chairman, Apac and US
t +61 2 9270 2700
e deryt@mcsaatchi.com.au

Chris Jaques
CEO, Asia
t +852 2862 1717
e chrisj@mcsaatchi.com.hk

NB All data provided by the Agency

international clients

	# of Countries
ANZ	2
CIVB (Vins de Bordeaux)	7
Coca-Cola	2
Crystal Cruises	4
eBay	2
GlaxoSmithKline	2
InterContinental Hotels	2
Jet Airways	8
Mandarin Oriental	global
Pernot Ricard	28
Pizza Hut	2
Quantas	12
The Royal Bank of Scotland Group	18
Silverjet	3
The Ministry of Economic Development of Georgia	global
Travelex	3
US Tourism	3
Westfield	2
Yakult	2
Yves Rocher	5

key local clients

CIVB, Enfance et Partage, GIE TNT, La Banque Postale, Pernod Ricard, Pages Jaunes, Vin de Bordeaux, Yves Rocher (France)
Apollinaris, Coca-Cola, Ferrero, HypoVereinsbank, Intro-Verlag, MTV/VIVA, TVE (Germany)
ADIF, Castilla-La Mancha, Cruz Roja, Mapfre, Pharmadus, Vinartis (Spain)
Allied Bakeries, COI, Direct Line, Dixon Stores Group, GlaxoSmithKline, Halfords, Heinz, Home Office, Inland Revenue, MFI, Natwest, Scottish & Newcastle, The Royal Bank of Scotland Group, Transport for London (UK)

major clients

Federal Government Climate Change (Australia)
El Corte Inglés (Spain)
Porsche (UK)
Pernod Ricard/Jameson (global)
Repco (Australia)
Uni-President (China)
Westfield (Australia)
SAP (Singapore)
Optus (Australia)