Qatar Airways launches ‘Tweet-a-Meet’ campaign
10 July 2012
Qatar Airways has embarked on a global social media campaign, ‘Tweet-a-Meet’, which invites consumers to take part in a Twitter-powered race across the world.
‘Tweet-a-Meet’ works by giving a team of two people the chance to turn their virtual connections into real ones and connect with people around the world. It works by a user receiving ‘tweet miles’ for every tweet they send containing information on their chosen destination meeting point.
Users can register for the race through their Twitter account via Qatar Airways’ micro site tweet-a-meet.com. Then, they can select a race companion from their list of Twitter followers to participate with. If accepted by the other user, the teammates can then select any one of Qatar Airways’ 117 international destinations as their meeting point.
Once registered, the Twitter companions can begin accumulating miles based on the number of tweets they send that feature the hashtag #tweet-a-meet. Through the official micro-site, participants will be able to track their progress against other teams.
The first three teams with the highest number of tweets at the end of the race will each win a pair of business class tickets to their chosen destination. There will also be five pairs of economy class tickets up for grabs in a lucky draw.
The race kicks off on July 15 and will run until July 24.
“Platforms like Twitter help connect people from different backgrounds, cultures and countries,” says Qatar Airways chief executive Akbar Al Baker. “With ‘Tweet-a-Meet’, we want to provide a social media platform that would connect people wherever they are and even reward them for it.”
“A good percentage of our bookings come from online channels, so most of our passengers are very social media savvy,” he adds. “As a result, Qatar Airways has been actively looking at a variety of different distribution channels using new technology to reach out even more to our customers.”
Jenni Baker, London