Harley Davidson has chosen a bespoke team of resources and talent from Interpublic Group (IPG), dubbed Team Ignite, to handle its global creative, media and digital marketing.

Following an extensive review, the heritage motorbike manufacturer will work with the Detroit-based team, with regional hubs in New York, London and Singapore.

“Team Ignite has the strength, experience and creativity to help Harley-Davidson grow demand and build on their substantial market leadership position,” said Interpublic Group chief executive officer and chairman Michael Roth.

“It’s a great example of the ‘open architecture’ model we’ve championed at IPG for over a decade. With collaboration at its core, Team Ignite gives Harley-Davidson the ability to deliver custom, integrated marketing across channels, tracking the ways consumers interact with this iconic brand around the world.”

In July 2016, second quarter results for IPG revealed profit increases on the group’s first quarter.