Hashtag’d lets customers tell your brand’s story with their photos, video and social media posts
Business name: Hashtag’d
Sector: Social Media / Advertising / Retail
Based in: London, UK
Regions covered: EMEA, USA, APAC
Founders: Adam Stamper (http://linkedin.com/in/adamstamper)
What do each of you do?
A bit of everything, from software engineering to client presentations to sweeping the floors.
Who are your major backers?
We’re fully bootstrapped with no external investors.
What’s the track record?
Our founder combines a 9-year career in tech and marketing at P&G with a passion for innovative technology.
What’s the elevator pitch?
We let brands & agencies incorporate audience photos, videos and social media posts into their marketing at scale across every touchpoint: your story, their content.
What does this mean?
It all starts with a hashtag; we consolidate audience posts from Facebook, Instagram and Twitter and make it easy for brands and their agency partners to sift through these for content that meets their needs. They can then request rights to use that content with our unique one-click approvals process, then we automatically pipe that content to wherever it’s needed – whether an auto-updating gallery on a brand’s website, automatically-refreshed creative in a Facebook ad campaign, as part of a sponsored-post campaign on Instagram, a shoppable showcase on an e-retail site, a digital outdoor ad, a dynamic display ad, or beyond!
What makes your company different from its competitors?
Three things set us apart:
- Powerful ‘Pearl Finder’ capability makes finding perfect audience content easy.
- Our ease of integration with myriad different scenarios, from dynamic display ads to shoppable e-retail showcases.
- Our platform is incredibly intuitive and easy-to-use; a new campaign can be live within 5 minutes.
Who are your clients?
We’ve delivered successful campaigns for many brands including IMAX, Turkish Airlines, L’Oréal NYX, a global beer brand, a global mobile brand, and Soho House, and delivered campaigns with leading agency partners including Starcom MediaVest, W Comms, AIA and many more!
How will your company change the world?
We’ll put consumer creativity at the heart of every brand marketing campaign.
Who do you compete with?
Olapic, Tint, Stackla, Adobe, SpredFast.
Who should be worried?
Conventional agencies who build client solutions from scratch.
If you could choose any investor globally who would it be?
Not looking for investment.
If you could poach any member of staff from any company in the world who would it be?
We’d hire industry legend Sir Martin Sorrell: his track record speaks for itself, and he clearly sees the disruptive potential of social when it is fully integrated into the media mix. Sadly, his salary is a bit beyond us (for now..!)