Havas Media Group has re-organised its APAC operations which sees the formation of a separate Greater China cluster.

Accenture’s Christophe Cases has been appointed as chief executive for Greater China as part of the re-structure.

In his new role, Cases will oversee the group’s operations in the region and will be responsible for growing the business across the three markets of China, Hong Kong and Taiwan.

He will also focus on accelerating the expansion of the Havas Media Group’s services and the adoption of the agency’s collaborative “Havas Village” model (the grouping together of all group creative and media operations, an idea brought in by Yannick and Vincent Bollore).

Based out of Shanghai, Cases will report to the group executive committee and Havas Media Group’s global managing director Dominique Delport.

Delport said: “[Cases] has an incredible track record of success as a management consultant working with some of the top consulting companies around the world. He also has a deep understanding of the complex and exciting market in China. I have experienced first-hand [his] intelligence, fresh strategic vision and enormous capacity to innovate.”

Cases said: “I am very excited to be joining Havas Media Group at this exciting stage of its global evolution. There is an established momentum within the group. Its integrated proposition combining creative, media, data, content, and range of digital specialties is getting a lot of attention from stakeholders in the industry.”

Prior to joining Havas, Cases spent more than two decades in management consulting with consulting companies including Accenture, Capgemini, and Ernst & Young.

According to a group statement, the re-organisation is part of the group’s strategy to “increase focus on priority markets” by turning them into strategic business units with “direct supervision” from the global team.

The rest of the APAC region will continue to be overseen by the current management helmed by Vishnu Mohan.