Richard Plepler, chief executive of HBO, confirmed at Apple’s San Francisco event on Monday (9 March) that it would provide an exclusive streaming service – HBO Now – for the tech giant.

HBO Now will cost $14.99 a month and will be made available exclusively on iOS devices and Apple TV for the first three months after its launch in April.

The announcement has been timed to coincide with the start of the latest season of the popular series ‘Game of Thrones’. Users who subscribe to the service through Apple will receive one free month.

“When you subscribe to HBO Now, you will have access to all our acclaimed original programming, past present and future, as well as our unmatched line-up of Hollywood blockbusters,” said Plepler.

This will be the first time people can watch HBO without a cable subscription.

Unfortunately, the app will be restricted to US users, leaving those in the UK having to watch Game of Thrones and other HBO programmes through other sources.

Alongside the announcement, Apple also said that it would be dropping the price of Apple TV from $99 to $69.

“We’ve sold over 25m units so far, and it’s got this very attractive entry-level price of $99,” said Apple CEO Tim Cook.

“But today we would like to make it even more accessible for even more people so they can take advantage of this great new content. So if you don’t have one yet, now’s the time.”