Honda European marketing chief departs for rival Nissan | M&M Global

Honda European marketing chief departs for rival Nissan

Honda European marketing director Martin Moll has left the car manufacturer for rival Nissan, where he becomes general manager, marketing communications Europe.

At Nissan Moll will head up a team of 26 marketers whose roles span brand, events including trade shows and product launches, media strategy and content. He and his team will also oversee Nissan’s sponsorship of the UEFA Champions League.

According to a report in Marketing, Moll’s departure from Honda was the result of a restructure of the business that saw him join Nissan on 1 July.

Honda will not directly replace Moll, with marketing now handled by head of product planning Sandra Hughes, according to the report, which added that he left Honda after coming to a mutual agreement with the company.

Nissan told M&M Global that Moll was “particularly interested in working with Nissan given the brand’s very strong product line-up and direction, as well as its growth ambitions coupled with brand goals and genuine customer-centric focus”.

During his extensive tenure at Honda, Moll worked across multiple disciplines. In 2003 he was based in the press office as UK press and PR manager. He subsequently worked in sales, and then marketing, as head of marketing for its power division, becoming UK marketing director in 2010 and then taking on his most recent post across Europe two years later.

M&M Global interviewed Moll last year for a ‘Client Matters’ article, when he talked about how Honda’s automotive rivals “can out-gun us in sheer spend, so we know we have to out-play them in the space we operate in”.

He added: “We have shifted significantly from independent, autonomous and inconsistent communications across European countries to a much more centralised, European platform.”


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