InsightThe best industry thinking and M&M insight

M&M Research

Rural China offers fertile ground 16 December 2011 - The residents of small-town China are now ready for brands that can educate them on product categories, although price remains the key influencer in their buying habits, argues Jeffrey Tan

M&M Features

Brands hit the right note 13 December 2011 - Global adspend on sponsorship will reach $48.7bn by the end of 2011, according to GroupM’s sponsorship metrics and analysis unit IEG and compare that with GroupM’s overall global adspend prediction of $506bn, that’s a fairly decent slice of budgets being placed in sponsorship Plan your play tactics 13 December 2011 - Gaming has shifted from its niche as a young male pursuit to become much more of a mainstream activity. However, the temptation by marketers to view the medium as a way to solve business problems should be avoided at all costs. Instead, gaming needs to be part of marketers’ overall brand building strategy. FullSix: International Partners’ Meeting, Lisbon 29 September 2011 - Anna Watkins, group managing director, FullSix UK, heads to Portugal’s capital to hear about the network’s new incubator business and ambitions for the year ahead. With key country partners, she shares case studies and insights to help the network’s clients.

Consumer insight, Digital The multi-screen phenomenon Anita Caras, Microsoft Advertising’s head of research, EMEA explains why it’s time for advertisers to sit up and take notice.

Ad sector insight Five goals for marketing in 2011 Interactive marketing specialist ExactTarget outlines five areas that they think marketers can capitalise as they devise their strategies in 2011. Agency insight Piecing together agency success M&M looks behind the scenes to find out why MediaCom has won the title of Agency of the Year at the M&M Awards for two years running. Consumer insight, Digital The multi-screen phenomenon Anita Caras, Microsoft Advertising’s head of research, EMEA explains why it’s time for advertisers to sit up and take notice.

News

Multi-channel TV budget allocation doubles reach 31 January 2012 Customers keen to embrace mobile retail 31 January 2012 80% of UK companies neglecting mobile 30 January 2012 PC remains king for online banking 27 January 2012 Political advertising to rescue 2012 US ad market 24 January 2012