Features and Analysis
The M&M editorial team brings you their perspective on global marketing issues
Brands in Asia struggling with mobile
20 February 2013 - Ninety-percent of Asian marketers believe mobile will play a major role next year, but only 29% have a formal mobile strategy, according to new research conducted on behalf of The Festival of Media Asia.
Laying their cards on the table: On mobile
19 February 2013 - Mobile is truly starting to establish itself in the overall media mix, so M&M Global sat down with four industry experts to discuss consumer appetite for mobile and the opportunities that lie ahead for mobile marketing.
Predictions: What does 2013 hold for media and marketing?
18 December 2012 - As the world of advertising gets more technological, targeted and connected, M&M Global asked industry experts to gaze into their ‘crystal ball’ and share the top media and marketing trends we can expect in 2013.
Laying their cards on the table: On out-of-home
11 December 2012 - It is often regarded as the last bastion of ‘traditional media‘, but outdoor advertising is keeping pace with game-changing digital developments and tying technology with creativity in a bid to facilitate deeper and more exciting consumer engagement.
When two become one
27 June 2012 - The European print industry has transformed itself and embraced the opportunities that the digital age brings. As leading newspaper and magazine brands provide multimedia experiences alongside their print editions, industry leaders believe that the traditional print and new digital sectors are becoming at ease with each other
Media Debate: Does print have a future in developing nations?
27 June 2012 - Global digital adspend is set to rise 16.5% this year and 13.5% next year, taking its total share of adspend to 15.5% in 2013 and overtaking newspapers’ 14.3% share for the first time. While print markets continue to decline in the developed ad markets of Western Europe and North America, M&M Global asks experts from South America, China, Russia and India how print is faring in their region and what is in store
Media Debate: Is 2012 really the year of mobile advertising?
08 May 2012 - Global mobile advertising and marketing spend is expected to grow exponentially to $22.5bn in 2016, according to Berg Insight. And as mobile starts to become part of the media mix for advertisers, aided by consumers’ insatiable appetite for mobile media, is 2012 finally the year when popularity of the medium translates into big bucks? M&M Global asks experts from different parts of the world to share their views
Laying their cards on the table: On connected television
01 May 2012 - Watching TV is the original social media – the starting point for a conversation around the water cooler. Running with that idea, the arrival of connected TV intends to cement the viewers‘ attention, target audiences in real-time, and deliver additional content.
The clicks of the trade
30 March 2012 - Behaviour analytics used to be the domain of psychologists, but with the explosion of digital data, many marketing departments and agencies now have their own behavioural analysts tracking the results of campaigns and visitor behaviour on their websites. How are they using this information to drive their marketing strategy?
When a national crisis hits – is it also a disaster for brands?
21 March 2012 - In the midst of a national disaster, how do brands respond? Havas Media takes a closer look at some of the stories of survival behind the most meaningful brands in Japan following the tsunami and nuclear disasters of 2011.
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