Why Barter has media's interest 26 June 2010 - When two of the main agency holding group’s launched barter units within the space of a couple of weeks, it suggested a big shift in media trading is afoot. Josh Colley talks to those involved You are at risk 26 June 2010 - The market is clinging on to hopes of a smooth recovery, but every single part of the industry remains at risk. The industry has a lot of clearing up to do, a lot of promises to make good, and a lot more challenges to come Live local, shop global 26 June 2010 - It is predicted that out of 500 of the world’s hottest brands, one third will come from emerging markets by 2015. Domestic brands that have conquered the challenging home markets of India, China and Taiwan could easily become a threat to the world’s best-known companies. Which brand will win the world cup 2010? 26 June 2010 - The event is set to boost the South African ad economy by $220m, but Josh Colley finds out which brands are having a successful tournament and which could be left peering into a gaping hole in their budget The Russian TV revolution 17 June 2010 - TV is about to change in Russia. In contrast to the UK, France and Spain where media owners are being allowed to tighten their grip on the ad market, Russia is entering a more competitive era. Under false impressions? 21 May 2010 - Online campaigns can be hugely efficient in delivering value and the right number of clicks to the right sort of people, but are they necessarily effective and engaging, asks Federica Aperio. Searching for real value 21 May 2010 - The true value of media was heavily questioned in 2009 due to the dominating role that procurement played. A client, agency and the consultant all reveal what they believe gives media its true value. Under pressure... 21 May 2010 - The media industry is still under the most intense pressure that it has ever experienced. As the leaders of the industry met in Valencia, transparency, media value and the future were all on the agenda. Spanish TV’s perfect storm 15 April 2010 - Spain has been engulfed in economic crisis for over a year. Now the country’s television market has been blown off-course by what looks like ‘the perfect storm’. Online key to higher ROI 18 February 2010 - A varied media mix, combined with an increase in online ad spend, is a formula that is destined to lead to improved ROI for telecoms marketers, according to new research from Microsoft Advertising.