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Back on track?
This PwC report expands on its forecasts for the global media and entertainment landscape, recognising that sport is an increasingly global arena, while also maintaining its deep local roots. It covers sponsorships, gate revenues, media rights and merchandising which were all knocked by the recession. The economy is the biggest driver of spend on sports, but as modest growth starts kicking in, there are other commercial and distribution challenges the market faces.
While big ticket events are still pulling in adequate sponsorship, smaller sporting brands are suffering. How to monetise multi-platform distribution is a key challenge rights holders still need to confront.