White Paper
Insights into tourism branding
16 September 2010
Tourism is the only economic sector to entice people into traveling around the world, meeting different people, and immersing themselves in a different way of life.
Tourists invest their time, money and emotion in traveling, and return home with new understanding and connections with a previously unknown place.
"Facts and figures deprive us of one of the most critical elements to
understanding other people - nations and cultures - of the world: a
heartbeat." This report from CNN's Tourism Advertising Solutions and Knowledge (TASK) group offers insight into tourists as 'unofficial diplomats' and representatives of their nation.