White Paper
Leveling the Playing Field
As wealth management clients, women are both significant and undervalued. They control about 27% of the world's health, yet more than half of the women the BCG surveyed felt that wealth managers could do a better job of meeting the needs of female clients.
By recognising both the importance of women and the reasons why so many are disappointed with the industry, wealth managers can attract new clients and strengthen loyalty. And they can do so by fine-tuning, rather than reinventing, their approach to serving women clients.