Media & Marketing White Papers - Editor's Picks

Pip Brooking, M&M Editor, selects her top white papers and adds an M&M perspective.   The research and white papers are collected from key industry stakeholders, including agencies, media owners and research companies.

View the full list of research and white papers

Consumer insight, Digital The multi-screen phenomenon 08 November 2010 - Anita Caras, Microsoft Advertising’s head of research, EMEA explains why it’s time for advertisers to sit up and take notice. Consumer insight Reaching the ‘premium’ consumer 29 June 2010 - Premium brand advertisers are putting the effectiveness of their campaigns at risk by incorrectly using demographic targeting, according to new research from Microsoft Advertising.