Photo app Instagram has made a major change to its advertising strategy with the introduction of “carousel ads.”

The new ads will allow consumers to swipe left to see additional images and link to a website of the brand’s choice.

Instagram started to introduce photo ads in 2013 and launched video ads last year.

The Facebook-owned app made the announcement on a blog post on Wednesday, comparing the ads to “multi-page print campaigns” on mobile phones.

“A car company might share an array of different features of a vehicle and provide a link to learn more about the new model,” it said in the blogpost.

The ads will be rolled out over the coming weeks in the US on a limited basis.

Facebook bought Instagram back in 2012 for $1bn.