International Media Zone Profiling the international media owners

news

Heineken bonds with Daniel Craig 08 February 2012 Singapore Airlines takes top honours at AR Awards Asia Pacific 08 February 2012 Ebiquity launches OOH auditing service 08 February 2012 Online video has ‘halo effect’ on brands 08 February 2012 Jemm Group and AppNexus in online partnership 08 February 2012

Insight

TV and print still hold authority within Asia 13 December 2011 - Following a similar pattern to their counterparts in Europe, Asia's business elite are continuing to interact with traditional newspapers and magazines on a daily basis, leaving digital with some way to go to grab their eye. Europe’s elite want the best of both worlds 13 December 2011 - Despite welcoming digital media with open arms into their busy lifestyles, the business elite in Europe refuse to let old habits die hard and they continue to seek out trusted news and information from traditional TV and print platforms. Moving along the digital road 03 October 2011 - Media owners welcome the greater integration of digital information into the EMS survey, which confirms BBC Worldwide’s position as the most popular online platform.

campaigns

Levi's - 'Go Forth' For the first time in Levi’s 138-year history, the clothing retailer introduced a global creative platform, ‘Go Forth’, which kicked off with a global marketing campaign. MTV Staying Alive Foundation – ‘Shuga: Love, Sex, Money’ MTV Networks Africa, the Staying Alive Foundation, PEPFAR and the HIV-free Generation (HFG) have once again joined forces for HIV and Aids campaign for young people, ‘Shuga’. GAP – ‘1969: LA and Beyond’ For the first time in Gap’s 42-year history, the clothing retailer has launched a global campaign focusing on its popular 1969 clothing line. South African Tourism– ‘Through the Lens’ South Africa Tourism strengthened its partnership with National Geographic Channel by adding two destination vignettes to its ‘Through the Lens’ campaign. SKOL – ’Talking can’ In the run-up to the World Cup, beer brand Skol wanted to excite Brazilian football fans with a surprising and amusing activation.