News
China loves Spongebob
17 February 2009
The return of Spongebob Squarepants to Central Television (CCTV) Kids Channel in China drew record numbers in late December.
The Nickelodeon animated series finished number-one among kids aged 4-14 according to CSM Media Research. From 25 December 2008 – 4 February 2009, 45% of the show’s audience was aged 4-14, with 25-44 year old viewers following not far behind at 33%.
Spongebob ranks first among all children/teenage programs/channels in 15 key cities in China.
Martina Mackintosh, London