News
Nickelodeon pairs with Street Surfing for European sponsorship
25 February 2011
Sporting and lifestyle brand Street Surfing has partnered with Nickelodeon to sponsor the 2011 Kids Choice Awards (KCAs) across Europe to promote its new Wave scooter.
The Wave scooter will feature across on-air billboards, online and all marketing and press materials. The sponsorship will also include an online competition to win tickets to the awards in Los Angeles and to road test the Wave scooter.
“The Nickelodeon Kids’ Choice Awards is an incredible platform in which to launch our new Wave scooter. The global exposure generated by the KCAs will no doubt attract new audiences to Street Surfing and reaffirm our position as the leading brand for kid’s casterboards and scooters,” said Jasun Weiner, president, Street Surfing.
Lynsey Barber, London