News
Bloomberg Markets launches Spotlight
05 September 2011
Bloomberg Markets and PrecisionIR Group have teamed up for the launch of Bloomberg Markets Spotlight, an integrated media platform to connect investors with companies.
Bloomberg Markets Spotlight will serve as an investor relations showcase for public companies, giving them a new, innovative way to target and communicate with investors. In turn, investors will be able to access investor conference presentations, earnings reports, analyst day highlights, chief executive interviews and corporate development overviews.
Participating companies include Royal Dutch Shell, Kellogg’s, Ballard Power Systems, Juhl Wind, Vena Resources and Primero Mining. The website will be promoted with an ongoing campaign in Bloomberg Markets, while PrecisionIR’s investor marketing engine will bring an additional audience to the website.
“The magazine’s 355,000 global subscribers offer the highest concentration of financial services professionals, including fund managers, brokers, dealers and investment bankers – an essential audience for IR professionals,” said PrecisionIR chief executive Michael Pepe.
Jenni Baker, London