Doritos – ‘Crash the Super Bowl’ Doritos has proved that you don’t need a massive Hollywood-scale budget to create successful and memorable ads with its ‘Crash the Super Bowl’ crowdsourcing competition. Axe – ‘Unleash the Chaos’ Unilever’s global campaign marks the arrival of its Axe Anarchy fragrance, the Axe brand’s first fragrance available in versions for men and women. Levi's - 'Go Forth' For the first time in Levi’s 138-year history, the clothing retailer introduced a global creative platform, ‘Go Forth’, which kicked off with a global marketing campaign. MTV Staying Alive Foundation – ‘Shuga: Love, Sex, Money’ MTV Networks Africa, the Staying Alive Foundation, PEPFAR and the HIV-free Generation (HFG) have once again joined forces for HIV and Aids campaign for young people, ‘Shuga’. GAP – ‘1969: LA and Beyond’ For the first time in Gap’s 42-year history, the clothing retailer has launched a global campaign focusing on its popular 1969 clothing line. South African Tourism– ‘Through the Lens’ South Africa Tourism strengthened its partnership with National Geographic Channel by adding two destination vignettes to its ‘Through the Lens’ campaign. SKOL – ’Talking can’ In the run-up to the World Cup, beer brand Skol wanted to excite Brazilian football fans with a surprising and amusing activation. Purina – ‘Dog chow to the rescue’ About 88,700 stray dogs live on the streets of Bogota, Colombia. Shelters offer a temporary solution but a lack of resources means these dogs are often culled. Purina Dog Chow intervened to save the lives of thousands of dogs, with the help of its consumers. Campari– ‘150 stories’ In many markets, Campari’s advertising had traditionally followed a glamorous route, but research revealed that campaigns with too much of a high-end look only succeeded in placing the brand in an unrealistic world that was out of the reach of many Brazilian consumers. Nike – ‘Nike City Cup’ Mexico is one of the most football obsessed nations in the world and Nike wanted to tap into that passion during the 2010 World Cup to increase its market share in sportswear in the country from 17.6% to 21%.