Sprite – Camouflage When your brand message is an abstract concept such as authenticity and self-expression, getting that across in a 30-second ad spot for a global audience is not easy. Sprite claims to have attacked the challenge by covering actors with 225kg of body paint. Burj Al Arab – Leave the Ordinary Behind In the inaugural year of the BRAVES brand video awards, which recognise high-quality video advertising, the Jumeirah Group scooped two prizes in the campaign category, winning Best Adaptation of a TV Ad and the Grand Prix award for its ‘Leave the Ordinary Behind’ campaign. Mediacom – ‘Tea Time – Muslims, your nice neighbour next door’ Norway’s Antirasistisk Senter exploited the nation’s love of tea in a campaign by Norwegian agency Dinamo Reklamebyrå and Mediacom to fight anti-Islamic sentiment. It swept the board at The Festival of Media Global Awards this year. By David Hing Doritos – ‘Crash the Super Bowl’ Doritos has proved that you don’t need a massive Hollywood-scale budget to create successful and memorable ads with its ‘Crash the Super Bowl’ crowdsourcing competition. Axe – ‘Unleash the Chaos’ Unilever’s global campaign marks the arrival of its Axe Anarchy fragrance, the Axe brand’s first fragrance available in versions for men and women. Levi's - 'Go Forth' For the first time in Levi’s 138-year history, the clothing retailer introduced a global creative platform, ‘Go Forth’, which kicked off with a global marketing campaign. MTV Staying Alive Foundation – ‘Shuga: Love, Sex, Money’ MTV Networks Africa, the Staying Alive Foundation, PEPFAR and the HIV-free Generation (HFG) have once again joined forces for HIV and Aids campaign for young people, ‘Shuga’. GAP – ‘1969: LA and Beyond’ For the first time in Gap’s 42-year history, the clothing retailer has launched a global campaign focusing on its popular 1969 clothing line. South African Tourism– ‘Through the Lens’ South Africa Tourism strengthened its partnership with National Geographic Channel by adding two destination vignettes to its ‘Through the Lens’ campaign. SKOL – ’Talking can’ In the run-up to the World Cup, beer brand Skol wanted to excite Brazilian football fans with a surprising and amusing activation.